Our approved summary
The claim that the brand was the most trusted UK appliance brand was misleading because it did not clearly show the comparison basis or when data was last checked (CAP 3.1, 3.3, 3.32).
Upheld by the ASA. Ruling published by the ASA on .
The claim that the brand was the most trusted UK appliance brand was misleading because it did not clearly show the comparison basis or when data was last checked (CAP 3.1, 3.3, 3.32).
What to do next
More ASA rulings explained
- The ads said a discount code gave 20 percent off any product but it did not apply to sale items so the ads wrongly implied it worked on all orders (CAP 3.1, 3.3).
- The ad implied the advertiser was UK based but omitted that it was actually in the Netherlands and how that affected the service, misleading consumers about its location (CAP 3.1, 3.3, 3.9).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.