Our approved summary
The claim that the product was previously sold at 80 pounds was misleading because that price was not the genuine usual price, so the savings shown were not accurate (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The claim that the product was previously sold at 80 pounds was misleading because that price was not the genuine usual price, so the savings shown were not accurate (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The ads claimed a 21% saving with crossed-out prices but there was no proof the saving was real against usual prices so the claim was misleading (CAP 3.1, 3.7, 3.17).
- The ads implied the diamonds were natural but did not clearly say they were synthetic, which was misleading because that key fact was missing upfront (CAP 3.1, 3.3, 3.9).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.