Our approved summary
The claim that the internet provider was top rated on Trustpilot with the most five star reviews was misleading because another provider had a higher star rating (CAP 3.1, 3.3, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The claim that the internet provider was top rated on Trustpilot with the most five star reviews was misleading because another provider had a higher star rating (CAP 3.1, 3.3, 3.7).
What to do next
More ASA rulings explained
- The ad showed a countdown for a discount that continued after the time ended, claimed unbeatable prices without proof, and made price comparisons that could not be checked by consumers (CAP 3.7, 3.34, 8.17.4).
- The ad suggested South Asian women were poor at English and less confident, which was harmful and offensive due to negative stereotypes about that group (CAP 1.3, 4.1).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.