Our approved summary
The ad showed a countdown for a discount that continued after the time ended, claimed unbeatable prices without proof, and made price comparisons that could not be checked by consumers (CAP 3.7, 3.34, 8.17.4).
Upheld by the ASA. Ruling published by the ASA on .
The ad showed a countdown for a discount that continued after the time ended, claimed unbeatable prices without proof, and made price comparisons that could not be checked by consumers (CAP 3.7, 3.34, 8.17.4).
What to do next
More ASA rulings explained
- The ads suggested typical results that were unlikely and claimed a free course was only available for 48 hours though it lasted longer, misleading about effectiveness and timing (CAP 3.1, 3.11, 3.30).
- The claim that the internet provider was top rated on Trustpilot with the most five star reviews was misleading because another provider had a higher star rating (CAP 3.1, 3.3, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.