Our approved summary
The ad suggested South Asian women were poor at English and less confident, which was harmful and offensive due to negative stereotypes about that group (CAP 1.3, 4.1).
Upheld by the ASA. Ruling published by the ASA on .
The ad suggested South Asian women were poor at English and less confident, which was harmful and offensive due to negative stereotypes about that group (CAP 1.3, 4.1).
What to do next
More ASA rulings explained
- The claim that the internet provider was top rated on Trustpilot with the most five star reviews was misleading because another provider had a higher star rating (CAP 3.1, 3.3, 3.7).
- The ad was not clearly identifiable as an ad, and its health and comparison claims about dishwasher tablets were not backed by evidence (CAP 2.1, 3.1, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.