Our approved summary
The ad was not clearly identifiable as an ad, and its health and comparison claims about dishwasher tablets were not backed by evidence (CAP 2.1, 3.1, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The ad was not clearly identifiable as an ad, and its health and comparison claims about dishwasher tablets were not backed by evidence (CAP 2.1, 3.1, 3.7).
What to do next
More ASA rulings explained
- The ad suggested South Asian women were poor at English and less confident, which was harmful and offensive due to negative stereotypes about that group (CAP 1.3, 4.1).
- The ad said the business was closing and stock was limited but it was still trading and stock was available, so the claim was misleading (CAP 3.1, 3.30).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.