Our approved summary
The ad said the business was closing and stock was limited but it was still trading and stock was available, so the claim was misleading (CAP 3.1, 3.30).
Upheld by the ASA. Ruling published by the ASA on .
The ad said the business was closing and stock was limited but it was still trading and stock was available, so the claim was misleading (CAP 3.1, 3.30).
What to do next
More ASA rulings explained
- The ad was not clearly identifiable as an ad, and its health and comparison claims about dishwasher tablets were not backed by evidence (CAP 2.1, 3.1, 3.7).
- The claim that the business was closing Sunday was misleading as no fixed closing date was set, and the free offers were misleading due to unclear shipping costs (CAP 3.1, 3.30, 3.23).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.