Our approved summary
The ad said the portable cooler cooled rooms instantly and cheaply using much less energy than air conditioning, but there was no evidence for these claims (CAP 3.1, 3.7, 3.11).
Upheld by the ASA. Ruling published by the ASA on .
The ad said the portable cooler cooled rooms instantly and cheaply using much less energy than air conditioning, but there was no evidence for these claims (CAP 3.1, 3.7, 3.11).
What to do next
More ASA rulings explained
- Claims that a small fan cooler could cool most rooms and save on running costs were not backed by evidence and overstated what the product could do (CAP 3.1, 3.7, 3.11).
- The ad said a railcard was £1 but only 100 were available, causing disappointment and misleading about availability and timing of the offer (CAP 3.1, 8.2, 8.10).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.