Our approved summary
The ad did not hide that the game had optional paid content and showed the in-game purchase label near buying, so it was not misleading about extra costs (CAP 3.1, 3.3).
Not upheld by the ASA. Ruling published by the ASA on .
The ad did not hide that the game had optional paid content and showed the in-game purchase label near buying, so it was not misleading about extra costs (CAP 3.1, 3.3).
What to do next
More ASA rulings explained
- The ad overstated how well the product cleaned, and said it was trusted by over 15,000 UK users with a 4.9 star rating without evidence (CAP 3.1, 3.7, 3.11).
- The ads claimed the product could clean effectively without blocking water flow but lacked proof to support this, so the performance was exaggerated and misleading (CAP 3.1, 3.7, 3.11).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.