Our approved summary
The ad claimed a price advantage and offered glasses for £6 but did not provide verifiable evidence or accurate price comparisons, misleading consumers about the true cost and value (CAP 3.1, 3.3, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The ad claimed a price advantage and offered glasses for £6 but did not provide verifiable evidence or accurate price comparisons, misleading consumers about the true cost and value (CAP 3.1, 3.3, 3.17).
What to do next
More ASA rulings explained
- The claim that the price was the lowest was misleading because a cheaper price was available regularly during the period, so the price claim was not properly supported (CAP 3.1, 3.7, 3.17)
- The ads implied unlimited free airport lounge passes but did not clearly say there was a limit, so consumers might not get passes as expected (CAP 3.1, 3.3, 8.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.