Our approved summary
The ad claimed a recommended retail price and savings that were not genuine because the product was usually sold at a lower price, making the price and savings claims misleading (CAP 3.1, 3.17, 3.39).
Upheld by the ASA. Ruling published by the ASA on .
The ad claimed a recommended retail price and savings that were not genuine because the product was usually sold at a lower price, making the price and savings claims misleading (CAP 3.1, 3.17, 3.39).
What to do next
More ASA rulings explained
- The price claim did not include that two subscriptions were added and could not be removed, and free trials would renew for a fee, so the price was misleading (CAP 3.1, 3.3, 3.17)
- The ads said a discount code gave 20 percent off any product but it did not apply to sale items so the ads wrongly implied it worked on all orders (CAP 3.1, 3.3).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.