Our approved summary
The claim that the wine was the same as top chateaus was misleading as no proof showed it matched their quality or blend (CAP 3.1, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The claim that the wine was the same as top chateaus was misleading as no proof showed it matched their quality or blend (CAP 3.1, 3.7).
What to do next
More ASA rulings explained
- The ads implied unlimited free airport lounge passes but did not clearly say there was a limit, so consumers might not get passes as expected (CAP 3.1, 3.3, 8.17).
- The ad said you could get 40 pounds by staking 20 pounds but actually required a minimum stake of 40 pounds, so the qualification confused rather than clarified the offer (CAP 3.1, 3.9).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.