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Slop Story

The pool float that never floated in

Illustration, not the real ad.

This summer I saw an ad for a motorised inflatable pool float from a shop called Aqua Cruisers. It looked brilliant: a float with its own motor, cruising round the pool. I paid £78.20 on my American Express card.

The first warning sign was one I missed. I never got an order confirmation. A few weeks later I realised the float had never arrived either, so I started looking.

What I found was a product that looks easy in the ad but would be very hard to build in real life. Online write-ups describe ads with big discounts, countdown timers, "only a few left" messages and thousands of five-star reviews. Some say the photos may be AI-generated. Several shops used the same name, and none of them said who was behind it. I never heard from the seller again.

Illustration: the float vanishes in a splash, leaving a shocked Sloppy in mid-air.
Illustration, not the real ad.

What I did next

I phoned American Express and asked for a chargeback. They credited the £78.20 straight away, and they'll now try to recover it from the seller.

Illustration: Sloppy floating in the lake under the words 'It's slop.'
Illustration.

What you can do

  • No order confirmation? Treat it as a warning sign and check your statement.
  • Paid by card and nothing arrived? Contact the seller first if you can, then call your card company and ask for a chargeback. It's free, and there are time limits, so don't wait.
  • Before you buy, check who runs the shop. If no company name or address is shown, ask yourself why.

Somebody has to stop the slop.

What the ads said

Aqua Cruisers ad: a couple steering motorised ring floats across a tropical lagoon
Screenshot of the seller's ad.
Aqua Cruisers ad: 'Independent dual joysticks enable flexible precise steering' on a motorised lounger
Screenshot of the seller's ad.
Aqua Cruisers ad: 'Cruise the pool. Rule the lake. The world's first motorized float built for adults', 'Now shipping worldwide'
Screenshot of the seller's ad.

Sources