Our approved summary
The ad said wood burners and open fires caused more particle pollution near four schools but there was no proof to back this up so it was misleading (CAP 3.1, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The ad said wood burners and open fires caused more particle pollution near four schools but there was no proof to back this up so it was misleading (CAP 3.1, 3.7).
What to do next
More ASA rulings explained
- The ad said customers saved money compared to usual prices but did not prove those prices were regularly charged so the savings claim was misleading (CAP 3.1, 3.7, 3.17).
- The ad said customers would get monthly snack boxes themed by country but did not guarantee delivery of that month's box, so it was misleading and lacked proof for the claim (CAP 3.1, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.