Our approved summary
The claim that hotel rooms were available from £28 was misleading because there was not enough proof that many rooms were offered at that price (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The claim that hotel rooms were available from £28 was misleading because there was not enough proof that many rooms were offered at that price (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The ads said prices started at £59 and £68 but there was not enough proof many rooms were available at those prices so the claims were misleading and unproven (CAP 3.1, 3.7, 3.17).
- The claim that the price was the lowest was misleading because a cheaper price was available regularly during the period, so the price claim was not properly supported (CAP 3.1, 3.7, 3.17)
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.