Slop Alert

An "ends tonight" ad that has been ending tonight since June

What the ad claims: toddla's ad says "50% OFF ENDS TONIGHT" for its Montessori busy board. Meta's Ad Library shows the ad running since 30 Jun 2026, about four and a half months. See the ad: https://www.facebook.com/ads/library/?id=884932477421205

What we found: the shop page has no countdown and no end date for the saving. The product has been listed since Feb 2025. The "50% off" badge shows 31 pounds against 61 pounds, which is 49%, not 50%. We could not verify that it ever sold at 61 pounds. The seller is based in Australia and gives no company name.

Why it's likely slop: under UK advertising rules (CAP Code), saying an offer ends tonight is likely to mislead if the same saving keeps being offered for months. A "was" price should be a price actually charged for a reasonable period.

What to do: if a deadline is the only thing pushing you to buy, wait a day and check again. Screenshot the price and the ad. See "The deal is not as good as it looks": /get-help/the-deal-is-not-as-good-as-it-looks